Pooldash
I'm building pooldash. It's niche software that helps people chemically balance their swimming pools.
It's finally a successful lifestyle business! I found a distribution partner (an awesome pool blogger) and we have 3k subscribers paying $50 / year.
I started trying to build a lifestyle business in 2010, nearly gave up around 2020 when I pivoted to some mix of performance-art & altruism (helped 8 people land their first tech jobs!), and then found a distribution partner and brought it back in 2025.
I'm probably going to keep going.
I've been building some version of this since 2010.
Principles
- Build what users ask for
- Build a product I enjoy working on
- Go deep, not wide
That's the whole strategy -- time to execute!
Progress
View project updates here.
Past Projects
View past iterations, starting 16 years ago.